How else could you use this?

I get many newsletters that give me useful information.

I don’t get many that really make me think. offers its Innovation Bulletin free
One of the very few is the Innovation Bulletin from Springwise, an independent, London-based innovation publisher, scans the globe for the most promising innovation and new business ideas.

At Springwise we believe that the route to the finest innovation ideas and creativity on the planet is via entrepreneurs and the businesses they create. We discover and share those ideas with our readers and the people, businesses and institutions who want to be outstanding in their field.

The articles in my free weekly digest (there’s also a daily version) tell me about innovations around the world. It’s fascinating reading.

Springwise hooks hooked me

What has most intrigued me, however, is not the inspiring stories but the closing hooks on the stories. They move readers beyond “that’s cool” to think about how to adapt or build on the basic idea presented in the story to solve some different problem.

A story about 3-D printed car parts ends with this question:

What are some other consumer needs of future driverless passengers?

A story about Dutch supermarket staff keeping an eye out for signs of loneliness or neglect in >older customers as part of the Super Care initiative ends with this:

Are there other initiatives that could combine employment and public service in this way?

A story about a mobile app that offers curated museum guides for each visitor, based on their profile, interests and learning style ends with

Could other real-world experiences — such as entire cities or theme parks — be customized in this way?

Hooks for educational uses

The technique Springwise uses could be easily adapted to educational settings to stimulate creative thinking, innovation, and problem solving.

Instead of presenting examples of solutions to problem X in the field of horseradish, for example, present examples of solutions to problem Z in the field of sequoias.

In a composition classroom, students might read a short passage related to the course and be asked,

Are there topics in other subjects you’re studying that could be organized on the same pattern as this article?

In a faculty meeting, instructional staff might be given a short passage about hiring employees and asked,

Are their problems in our school that could benefit from the the feedback technique used here?

In a community meeting, people might be given an article to read (or a short video to watch) about a student group working on a community problem and asked,

Could any problems in our community be turned over to young people to solve?

If questions about how to adapt and re-purpose information and techniques are asked often enough, they could move students—and maybe some “it’s always been done this way” educators—to doing some original thinking.

Wouldn’t that be a good idea?

How can I turn this to a profit?

The emphasis in teaching writing tends to be on having students produce products.





Blog posts.

We’d do students and ourselves a big favor if we could focus on teaching writing as a way of producing creative thinking.

Creative thinking is not the same thing as creative writing.

Creative thinking is grounded in real, this-is-happening life.

Creative thinking looks for ways to solve problems, to turn junk into a solution, to make trash beautiful.

The key to creative thinking is answering the question, “How can I turn this to a profit?”

Although money often is what initially prompts creative thinking, the profit need not be money.

Profit may be a friend made or a stranger helped.

Profit can be time saved, skills learned, or a personal brand established.

Profit is almost certainly the deep down satisfaction of knowing you didn’t give up before the problem was solved, until the junk became the solution, until the trash was beautiful.