Using a long word doesn’t make you look smarter.
The long word can make you look dumber.
In this help wanted ad, for example, unless the employer was offering a virtual position, using figurative instead of the shorter word figure reversed the intended meaning:
FIGURATIVE MODEL needed for sculpture class at Johnson’s Sculpture Park, Maryland, NY. 607-638-5544.
What the employer wanted was a literal figure model.
A teacher on Twitter gloried in giving her students a plethora of choices.
Plethora was originally a medical term referring to a fatal blood condition. A plethora is an excess of choices; a plethora is so many choices that it overwhelms.
You may think using plethora may sounds smarter than saying several or many, but giving students a plethora of choices isn’t a positive accomplishment.
You know the feeling you get when you look at your choices in the cereal aisle of the world’s biggest grocery store under one roof? That’s what giving them a plethora of choices will do to students.
Many teachers say they teach argumentative writing rather than argument writing.
Argumentative writing doesn’t make you look smarter than argument writing. In fact, just the opposite is true.
Argument writing generates respectful, polite, reasonable, and emotion-free discussions of differing perspectives.
Argumentative writing is angry, emotional, unreasonable, sometimes vicious, and always disrespectful.
Choose the shortest, most common word that conveys your message.